Building an Audience

Building an audience part of the Masterclass on Online Course Development. Visit for more details

Building an Audience
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Publish Date
Feb 3, 2022
Long Form
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Attention as Currency

Attention economics is an approach to the management of information that treats human attention as a scarce commodity and applies economic theory to solve various information management problems
  • You “Pay 💸” Attention
  • We are all trying to get noticed
  • Eyeballs not wallets

Why “Should” One Pay attention

  • Education
  • Entertainment
Education + Entertainment = Infotainment or Edutainment

Re-evaluate Your-Self

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Re-define Your-self

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Let the World know your new Identity

Junaid Kalia MD - “Edupreneur”

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We live in an Entrepreneurial Age

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Entrepreneurship requires > Grit

ONE thing to be Successful Entrepreneur - Grit
Grit is relentless pursuit of your passion with patience

A New You! take time and Patience

It took you 15 years to master Medicine; Why do you think that the secondary will require any less time and effort.

Patience is Key!

Grit = Patient + Passion + Perseverance
  • Consistency
  • Consistency
  • Consistency
  • 100 Videos - One per Week! for two years
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Let’s Clarify the Goals!

1000 True Fans - Kevin Kelly

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In a Niche! - 100 True Fans in Enough

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What is a Niche?

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  • Understand your own niche
  • Create your own social Proof
    • Not just by academics
    • But via social media
  • Create you Personal Brand
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Understanding Creator Economy

A Course Creator is a Creator! Join the Creator Economy
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Fischer S. Tech giants have all become creator companies [Internet]. Axios. Axios; 2021 [cited 2022 Jan 24]. Available from:

Understanding Course Creator Economy

  • Do note concentrate on Competition
Concentrate on Collaboration

Understanding Value Exchange

  • Provide Free to build Value
  • Build in Public

Understanding Digital Landscape

Signal to Noise Ratio

Social Media

  • Short - Microblogging - Twitter
  • Long - Blogging - Medium
  • Twitter
  • Instagram
  • TikTok
  • IG Reels
  • Linkedin

Understanding Digital Marketing

Role of Partnerships (affiliations)
Role of KOLs (Key Opinion Leaders)

Content Strategy

  • Create Long
  • Deliver Short

Understanding the Funnel

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Understanding the Market - Broad!

  • Sell Internationally
  • NOT Nationally
  • NOR Locally

Operationalizing - Content Creation


AINeuroCare Academy Example

Free Value


Social Proof

  • Content Strategy
  • Social Media Strategy
  • Software Strategy
  • KOL Strategy

Reach Out!

Junaid Kalia MD

Written by

Junaid Kalia MD

CEO | Founder | President NeuroCare.AI - Advancing Digital Health Ecosystem in Emerging Countries!

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