Table of Contents
- Objectives
- Attention as Currency
- Why “Should” One Pay attention
- Re-evaluate Your-Self
- Re-define Your-self
- Let the World know your new Identity
- Junaid Kalia MD - “Edupreneur”
- We live in an Entrepreneurial Age
- Entrepreneurship requires > Grit
- A New You! take time and Patience
- Patience is Key!
- Let’s Clarify the Goals!
- 1000 True Fans - Kevin Kelly
- In a Niche! - 100 True Fans in Enough
- What is a Niche?
- Nicheness
- Understanding Creator Economy
- Understanding Course Creator Economy
- Understanding Value Exchange
- Understanding Digital Landscape
- Social Media
- Understanding Digital Marketing
- Content Strategy
- Understanding the Funnel
- Understanding the Market - Broad!
- Operationalizing - Content Creation
- AINeuroCare Academy Example
- Free Value
- Social Proof
- Reach Out!
Status
Published
Video
Video
Ready to Publish
Ready to Publish
Publish Date
Feb 3, 2022
Target
Long Form
Blog Ideas
Design
Drafted
Graphics
Graphics
Type
YouTube
Video Recording
Objectives
ObjectivesAttention as CurrencyWhy “Should” One Pay attentionRe-evaluate Your-SelfRe-define Your-selfLet the World know your new IdentityJunaid Kalia MD - “Edupreneur”We live in an Entrepreneurial AgeEntrepreneurship requires > GritA New You! take time and PatiencePatience is Key! Let’s Clarify the Goals!1000 True Fans - Kevin KellyIn a Niche! - 100 True Fans in EnoughWhat is a Niche?NichenessUnderstanding Creator EconomyUnderstanding Course Creator EconomyUnderstanding Value ExchangeUnderstanding Digital LandscapeSocial MediaUnderstanding Digital MarketingContent StrategyUnderstanding the FunnelUnderstanding the Market - Broad!Operationalizing - Content CreationAINeuroCare Academy ExampleFree ValueSocial ProofReach Out!
Attention as Currency
Attention economics is an approach to the management of information that treats human attention as a scarce commodity and applies economic theory to solve various information management problems
- You “Pay 💸” Attention
- We are all trying to get noticed
- Eyeballs not wallets
Why “Should” One Pay attention
- Education
- Entertainment
Education + Entertainment = Infotainment or Edutainment
Re-evaluate Your-Self
Re-define Your-self
Let the World know your new Identity
Junaid Kalia MD - “Edupreneur”
We live in an Entrepreneurial Age
Entrepreneurship requires > Grit
ONE thing to be Successful Entrepreneur - Grit
Grit is relentless pursuit of your passion with patience
A New You! take time and Patience
It took you 15 years to master Medicine; Why do you think that the secondary will require any less time and effort.
Patience is Key!
Grit = Patient + Passion + Perseverance
- Consistency
- Consistency
- Consistency
- 100 Videos - One per Week! for two years
Let’s Clarify the Goals!
1000 True Fans - Kevin Kelly
In a Niche! - 100 True Fans in Enough
- Aayushi Rachana. “100 True Fans” is All You Need in Passion Economy - Hapramp Studio - Medium [Internet]. Medium. Hapramp Studio; 2021 [cited 2022 Jan 24]. Available from: https://medium.com/hapramp/all-you-need-to-know-about-100-true-fans-3fd72a35154f
- 100 True Fans - Li Jin [Internet]. Li Jin. 2020 [cited 2022 Jan 24]. Available from: https://li-jin.co/2020/02/19/100-true-fans/
What is a Niche?
Nicheness
- Understand your own niche
- Create your own social Proof
- Not just by academics
- But via social media
Create you Personal Brand
Understanding Creator Economy
A Course Creator is a Creator! Join the Creator Economy
Fischer S. Tech giants have all become creator companies [Internet]. Axios. Axios; 2021 [cited 2022 Jan 24]. Available from: https://www.axios.com/tech-creator-companies-tiktok-youtube-facebook-b1855368-dcd1-4b76-9512-7d65215fdfe5.html
Understanding Course Creator Economy
- Do note concentrate on Competition
Concentrate on Collaboration
Understanding Value Exchange
- Provide Free to build Value
- Build in Public
Understanding Digital Landscape
Signal to Noise Ratio
Social Media
Text
- Short - Microblogging - Twitter
- Long - Blogging - Medium
Images
Shorts
- TikTok
- IG Reels
Networking
Understanding Digital Marketing
Role of Partnerships (affiliations)
Role of KOLs (Key Opinion Leaders)
Content Strategy
- Create Long
- Deliver Short
Understanding the Funnel
Understanding the Market - Broad!
- Sell Internationally
- NOT Nationally
- NOR Locally
Operationalizing - Content Creation
AINeuroCare Academy | Linktree
Digital Education for Digital Healthcare!
https://linktr.ee/aineurocare
AINeuroCare Academy Example
Free Value
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Social Proof
- Content Strategy
- Social Media Strategy
- Software Strategy
- KOL Strategy
Reach Out!
AINeuroCare Academy | Linktree
Digital Education for Digital Healthcare!
https://linktr.ee/aineurocare
Written by
CEO | Founder | President NeuroCare.AI - Advancing Digital Health Ecosystem in Emerging Countries!