Building an Audience

Building an audience part of the Masterclass on Online Course Development. Visit academy.aineurocare.com for more details

Building an Audience
Status
Published
Video
Video
Ready to Publish
Ready to Publish
Publish Date
Feb 3, 2022
Target
Long Form
Blog Ideas
Design
Drafted
Graphics
Graphics
Type
YouTube
Video Recording
 

Objectives

 
 
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Attention as Currency


 
Attention economics is an approach to the management of information that treats human attention as a scarce commodity and applies economic theory to solve various information management problems
 
  • You “Pay 💸” Attention
  • We are all trying to get noticed
  • Eyeballs not wallets
 

Why “Should” One Pay attention


 
  • Education
  • Entertainment
 
💫
Education + Entertainment = Infotainment or Edutainment
 

Re-evaluate Your-Self


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Re-define Your-self


 
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Let the World know your new Identity


Junaid Kalia MD - “Edupreneur”

 
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We live in an Entrepreneurial Age


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Entrepreneurship requires > Grit


💡
ONE thing to be Successful Entrepreneur - Grit
Grit is relentless pursuit of your passion with patience
 

A New You! take time and Patience


It took you 15 years to master Medicine; Why do you think that the secondary will require any less time and effort.

Patience is Key!


💡
Grit = Patient + Passion + Perseverance
  • Consistency
  • Consistency
  • Consistency
  • 100 Videos - One per Week! for two years
 
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Let’s Clarify the Goals!


1000 True Fans - Kevin Kelly

 
 
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In a Niche! - 100 True Fans in Enough


 
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What is a Niche?


 
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Nicheness


 
  • Understand your own niche
  • Create your own social Proof
    • Not just by academics
    • But via social media
  • Create you Personal Brand
 
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Understanding Creator Economy


 
💫
A Course Creator is a Creator! Join the Creator Economy
 
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Fischer S. Tech giants have all become creator companies [Internet]. Axios. Axios; 2021 [cited 2022 Jan 24]. Available from: https://www.axios.com/tech-creator-companies-tiktok-youtube-facebook-b1855368-dcd1-4b76-9512-7d65215fdfe5.html

Understanding Course Creator Economy


  • Do note concentrate on Competition
Concentrate on Collaboration
 
 

Understanding Value Exchange


  • Provide Free to build Value
  • Build in Public
 

Understanding Digital Landscape


Signal to Noise Ratio
 

Social Media

Text
  • Short - Microblogging - Twitter
  • Long - Blogging - Medium
Images
  • Twitter
  • Instagram
Shorts
  • TikTok
  • IG Reels
Networking
  • Linkedin
 
 

Understanding Digital Marketing


Role of Partnerships (affiliations)
Role of KOLs (Key Opinion Leaders)
 

Content Strategy


  • Create Long
  • Deliver Short
 

Understanding the Funnel


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Understanding the Market - Broad!


  • Sell Internationally
  • NOT Nationally
  • NOR Locally
 

Operationalizing - Content Creation


 

AINeuroCare Academy Example


Free Value

 
 

Social Proof


  • Content Strategy
  • Social Media Strategy
  • Software Strategy
  • KOL Strategy
 
 

Reach Out!


 
 
 
 
 
 
 
 
 
Junaid Kalia MD

Written by

Junaid Kalia MD

CEO | Founder | President NeuroCare.AI - Advancing Digital Health Ecosystem in Emerging Countries!

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