Operationalizing Content Creation

Objectives

Operationalizing - Building a team

• Course Director

• Graphics Designer

• Video Editor

• Copywriter

• Digital Marketer

• Customer Support

• Email Automation

Quantify your Time!

• What is my Time Worth?

• Quantify your own Value

• Define your Skillset
• I am good at ___
• I am bad at ___

Delegate!

• Most important asset is “time”

• Quantify your time and anything below it - Delagate

• Optimize for your time and creator

• Reduce your cognitive burden

• Delegate!

• Hiring
• Is now faster
• Is getting cost effective

Breath of Course Operations

Before

• Platform infrastructure - course content, community, calendar etc.

• Data infrastructure - Typeform, Airtable, Notion for tracking student data

• Programming coordination

• Guest speaker bookings

• Applications and sign up process

• Onboarding - communications, student support, surveys etc.

During

• Communications - weekly comms, platform comms, etc.

• Student support

• Community experience

• Speaker coordination

• Mentor/peer supporter co-ordination

After

• Exit surveys

• Testimonials

• Program retrospectives

• Program improvements

• Updating websites and marketing material

AINeuroCare Academy Example

Free Value

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Applied, Concise, Practical, Up-to-date, Mobile-friendly, Peer-reviewed & Open-access Living Pocketbook Of Neurology And Related Clinical Specialties

https://www.neurologypocketbook.com/

Social Proof

• Content Strategy

• Social Media Strategy

• Software Strategy

• KOL Strategy

Connect!

AINeuroCare Academy | Linktree

Digital Education for Digital Healthcare!

https://linktr.ee/aineurocare